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Why designing for a wider audience benefits everyone

Posted Dec 9th 2009, 12:08 by PaulGardner

After reading Ann McMeekin's Expand the Awesome: Design for a Wider Audience blog post, I agree that it is about time for a shift of opinion about the impact that accessibility has on the design/development of a website. For too long designers and clients have laboured over the perceived limitations accessibility places on a design. 

Now I have long been a strong advocate for accessibility, mainly for the reason that a standards based accessible web site is easier for humans and search engines to find and navigate around, but I obviously need to take a new approach on selling this idea to my clients as I seem to spend 50% of my time saying "you should not do that because it's not accessible", but they go ahead with it anyway.

From now on I am going to focus on selling the amazing benefits that having an accessible website brings and some of the examples in Ann's blog post will help me to communicate this message.

For those who need convincing read her blog post and give me your thoughts, in particular take note of the figures from Mike Davies' Presentation to the London Web Standards Group where he showed the impact of redesigning Legal and General's web site.

Tags: seo design accessibility

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